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Marketing Principles

Anglia Ruskin University (ARU)

Here are the best resources to pass Marketing Principles. Find Marketing Principles study guides, notes, assignments, and much more.

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Situational Analysis of Boohoo: PEST, Objectives, Strategy, Tactics, Action

  • Situational Analysis of Boohoo: PEST, Objectives, Strategy, Tactics, Action

  • Essay • 7 pages • 2022
  • Available in package deal
    • The following essay focuses on how Boohoo uses different marketing strategies and models to target customers and retain loyalty. It includes PEST analysis, analysis of objectives (mission statement, aims and objectives), Porter's generic strategy, Ansoff's Matrix. It also includes tactics such as standardisation, adaptation and globalisation. At the end of the essay, there is explanation of how Boohoo measures achievement and monitor performance.
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Promotional tactics and Situational Analysis of Boohoo (UK retailer)

  • Promotional tactics and Situational Analysis of Boohoo (UK retailer)

  • Package deal • 2 items • 2022
  • The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). Also focuses on objectives, strategies, tactics used by the company.
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